Website Review Case Study For Blazingoods Consumer Products

I'd take off the top stripe for 2 reasons: (a) it doesn't make sense to send away your new visitors to Amazon the moment they've landed on your website; (b) the social media icons are not that important to deserve the top of the page spot. These two elements are an unnecessary distraction.

The image slider on top of the page is not a good idea. Sliders slow down pages — Google gives your page a speed score of only 40/100. Sliders are also ineffective on mobile devices. What you need is one static image with a powerful headline over it.

'The water bottle you need' is a very generic headline that doesn't say anything special. You need a much more powerful and motivating headline.

The navigation menu needs a few changes: (a) Take off the home link — use the business logo as the home link instead. (b) Add the essential 'contact' link to the menu. (c) Take off the search feature — a well-structured website doesn't need one, and a search option with no guidelines can be extremely confusing.

Below the main visual you placed 4 products and that's it. Your homepage has no verbal content, which is a BIG mistake! Before displaying products you MUST add a few short text lines introducing yourselves and telling new visitors what's special about your business. Besides, with no texts, search bots won't be able to index your relevant search terms.

I wouldn't rush to sell products on the homepage. You have dedicated inner pages for this purpose. So instead of 'add to cart', I'd write 'read on'.

Don't place the business logo at the bottom as well. Your branding section should be only on top.

Since you have a very simple navigation menu, there is no need to place it at the bottom as well, and definitely not with the 'links' title. This outdated practice can damage your business image and make you look amateurish.

Inner pages: Your product web pages are built as basic catalog pages with no introduction. For example, the water bottles page should start with an introduction explaining what's special about these bottles and their most popular uses. You'll also have to explain why different colors have different prices.

About us: 'About us' pages are like company profile pages — topics like when the business was established, team members, expertise, achievements, special qualities, etc. The first sentence on your page is not relevant.

The layout of the two images is wrong. Why would you place images one above the other?