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Review Report For BMR Homes Restoration Website

A professional website review report for a home restoration website, designed to improve performance and boost profits.

Review Brief

Website: bmrhomes.net

1

A few years ago, scrolling images on top of web pages were very popular. But today this practice is no longer effective because (a) scrolling images is highly inconvenient on mobiles and (b) the scrolling effect slows down pages and can damage your SEO. What you need is one static image with a powerful headline over it.

2

Below the top scrolling visual you placed a 'services' title, which is not a good idea. The common practice is to create a 'services' link on the main menu with a dropdown. You can display a few featured services on the homepage, but not before the opening text, and the title should be more than just 'services'.

3

Search engines give high priority to web pages that include text in the above-the-fold area. Besides the scrolling headlines, your homepage has no text in this area. To fix this problem you'll have to reduce the height of your main visual and add an opening text below it.

4

There is no need to place your phone number on top of the page — it makes the page look like a brochure. Websites have footers and dedicated contact pages for this purpose. Also, there is no need to show the social media icons on top and then again below the main visual.

5

If you want to display featured services, use cards — a column with a short title, an image, and a short description, each linked to its respective inner page. Much more effective than the 6 images you have now.

6

'What we do at...' is not a good title. It's too basic. Replace it with a powerful headline or statement.

7

The text rows that follow are displayed just like in a Word document — pretty boring to read. Mobile users will have to go through endless scrolling! Replace this section with short paragraphs and relevant images. Part of these texts can also be used to create a separate 'why us' page.

8

There is no need to include a map on the homepage. Google maps are usually embedded on contact pages.

9

On the top navigation menu take off the 'home' link. The standard today is to use the business logo as the home link. Using both creates duplication problems.

10

Don't start the menu with 'about'. Users never read about a business before reading first about its services.

BMR Homes restoration case study

These are just a few preliminary comments. A detailed report has been created for the business owner.

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