Website Review Case Study For Busbargain Transportation

The scrolling images on top of the page are relevant, but there are a few problems: (a) these scrolling effects slow down web pages; (b) scrolling on mobile devices is pretty useless because mobile users don't stare at them; (c) the images are mute, with no headlines over them.

It would be much better to use one single high quality image with a powerful headline. It will also speed up your page, which right now has a Google score of only 56/100.

There is no need to place the reservation form right on top. It would be better to lead your visitors patiently to a dedicated reservation page.

Placing the vehicles list right after the top banner is a big mistake. Why would a new visitor look at the list if you didn't say yet even one word about your business? What you need is an opening text — a few short paragraphs to introduce your business and articulate your most important advantages.

On mobiles it gets even worse! Users who enter your website on a mobile phone can see only the reservation form. Why would they fill out the form without reading first about the company and its services? You also have no text in the above-the-fold area, which is very important for your SEO.

The section displaying your transportation services is very important, but the way you display it is not good enough. What you need are cards — columns with a short title, an image, and a short description, each linked to a dedicated web page. Your mobile version has no images at all, which is a mistake.

'Why choose us' is not a good title. First, why would you tell them to choose you if you didn't say a word about your company and services? Secondly, 'why us' pages are usually separate links on the main navigation menu.

The navigation menu should be improved. Right now it's much too basic.

I don't think you need the sign in/login process. It's a severe obstacle that may annoy prospect clients. If a client wants to hire your services, why would they need this complex process?

One last thing: the logo makes a bad impression. Since it's not professionally designed, you'd better use a nice font to simply write your business name with no heavy graphics. The simpler the better.