Website Review Case Study For Ciclinic Natural & Conventional Therapy

The content on your website looks highly professional and makes a very good impression. The problem though is that the design looks outdated. An outdated design may affect not only your professional image but also the effectiveness of your messages.

Your homepage looks too much like a brochure page and is overloaded with too much information. Just imagine how much scrolling a mobile user will have to do to read all this content.

'Home' should not be a page title. Use instead a marketing-oriented headline to attract attention and empower the text that follows it.

If you're using cards (columns with a title, an image, and a description), write highly focused messages below the images. The texts you have now are too long and descriptive for effective cards.

Because of coding mistakes, the texts on the right side of your page (on desktops) look truncated on mobiles! This problem must be fixed.

The navigation menu will have to be improved. The standard today is to use the logo as the 'home' link — using both the logo and a separate 'home' link creates duplication problems. Also, the services page must be the first page after the homepage.

You don't need a search box on top of the page. These on-site search features used to be a nice gimmick many years ago, but today they are considered useless and can cause damage.

Since you provide several types of services, the services link on the menu should include a dropdown with the list of services, enabling visitors to quickly access the service they are interested in.

Your website uses just 2-3 images placed like brochure images. Use more relevant images to empower your verbal messages. Users find it much easier to read short text paragraphs with images than long texts with no visual assistance.

Keep your pages highly focused. For example, the list of health conditions you treat should not be on the about us page. The Q&A section should be a separate web page. The 'new patients' page is overloaded — it would be much more effective to split it into several sections.