Case Study — Review of Darden School of Business Website

'Partnership for Leaders in Education' — this headline is too basic to be used as a standalone headline. Use a more powerful headline and use the phrase above as a subheader, or add a nice subheader below it.

The navigation menu below the headline must be responsive, meaning that it has to convert to an icon on mobiles.

'Please check out our new report...' — don't place this call to action right on top. Give your new visitors the opportunity to read first what you're offering. It doesn't make sense to send them away right at the beginning of the page.

Below the top visual you placed two chunks of text, one after the other. This structure is not effective due to too much information to digest and too much scrolling for mobile users. Improvements: (a) add an image or two; (b) use shorter phrases; (c) emphasize benefits for your targets; (d) use bullets instead of text-lists.

'400 schools, 100 districts, 25 states...' — don't use this format/layout because it's an overused gimmick.

'WHAT SETS THE UVA-PLE CORE PARTNERSHIP APART?' — don't use all capital letters phrasing. This is very important. Also, place this information on a separate 'why us' page.

About PLE: Don't use the 'mission vision value' phrasing. These terms were used so much over the past years that no one takes them seriously anymore. You can still deliver your messages the same way, but without mentioning them.

Most of the text on this page doesn't really belong to an 'about us' page. About us pages should include information about the people behind the project, their expertise, their professional competence and so on.