Case Study — Review of Little Rock Holistic Therapy Website

On top of your page you placed a brown background. Using a relevant image could have created a much stronger impact. Moreover, the brown color is a bit too depressing for a therapy website that strives to improve wellness.

The text placed on the brown background is mostly explanatory. At this early phase it is much more important to explain how your services are going to help and benefit your clients. For example: 'Heal your person and release your mind with our unique holistic and individualized therapy.'

The 'about' link on the menu shouldn't send your visitors to an about us section on the homepage. About us should not be part of the homepage — these are two separate topics that deserve separate pages.

The homepage structure is ineffective. A visitor with personal problems who lands on your page reads a short text on top that doesn't say much, then sees who you are and your client relationships — and only at the very last lines of text finally sees what you are actually offering. Impatient visitors who need immediate solutions will leave before reaching it.

The 'services' link is basically a link to a list on the homepage. First, I wouldn't call it 'services' — it's too clinical for your kind of profession. Secondly, a services web page is the essence of any website. It should be a dedicated page with verbal information, not just a list.