Case Study — Review Report For MI Realty Group Website

Your website is not secure! People who enter your website will see a 'not secure' notice in their browser. This makes a bad impression and may affect your rankings. Fix this ASAP.

On top of the pages you're displaying your business name twice — once as text and once as a logo. This is totally unnecessary and looks amateurish. Keep only the business logo on the left side.

Don't attach the phone number to the logo. This practice is popular on brochures, but not on web pages.

Take off the 'home' link from the navigation menu. The standard today is to use the business logo as the home link. Using both creates duplication problems.

The top visual is very good. But the headlines are too weak — phrases like 'helping you find your happy place' appear nearly 250,000 times in Google search. 'Comprehensive' services is also not impressive enough.

'Search MLS here' — before sending new visitors to search, start with a short introduction. The 5 qualities you list are all over the web and won't affect your visitors' decisions.

Don't place the 'search MLS' call to action twice, one after the other.

Don't place the logo at the bottom of the page. The logo should be only on top.

Buying page: The design and layout look like a brochure. This is a severe mistake that will damage your business image and affect your new visitors' confidence.

'Whether you're buying or selling — With OVER 28 Years experience.' There is no connection between the two parts of this text line.

Since this is the buying page, don't mention 'selling'.

There is no need to underline words.

You're not using powerful, persuasive messages to encourage visitors to take action. The basic phrases you have now won't create enough impact.

Your texts should not be centered.

Use an image or two on this web page as well. Images make the page more attractive and interesting.

The reviews page should be called 'testimonials'. Its structure needs improvement — right now it looks like a long Word document.

About us page: The images are too small and look distorted, probably from poor resizing. The texts are attached to the images with no space. Each image-text section should be a separate row on a responsive page.