Website Review Case Study For Mnsaltco Water Softener Salt

Using a slider on top of the page is not a good idea. On responsive (mobile-friendly) websites it's highly ineffective — users won't stop and stare at these presentations on mobile devices. Use one single visual with a powerful headline over it. Leave the other messages for the main content area.

The 'A better way' title is too generic. Use a more specific, attention-grabbing title. Also, don't use an exclamation mark on headlines. The subheader should be an opening phrase, not a subheader.

The opening text is fine, but don't use such a huge block of text. Use instead short paragraphs, which are much easier to read, especially on mobiles.

Your opening text uses a problem-solution structure, which is fine. But if the first part were placed beside an image of a bag in the trash (for example) and the second beside an image showing one of your containers, the impact would be much stronger.

'What Makes Minnesota Salt Co. Green, Convenient, & Affordable?' — replace the question with a powerful statement.

Replace the second slider with a bulleted list of benefits/advantages. It would be much more effective and easy to read.

You MUST end your homepage with a call to action.

About us: The friendly, personalized approach is fine, but consider whether your targets expect a reliable and specialized company or a friendly neighbor. Regardless, focus on professional expertise, team, and strong customer service.

How it works page: The top visual is not relevant. Replace it with one of the visuals from your homepage slider.

Don't use the image of the cute child on this page. Use a more business-related image instead — for example, a satisfied person receiving your container.

The 'our philosophy' text doesn't belong to this page. It belongs to the 'about us' section.

Add a call to action to this page, or at least a short paragraph to encourage people to get started.

The FAQ page is great! But given the detailed information you have there, consider adding a new page about the salt itself — something like 'our salt', 'our service', or 'why Minnesota salt'.

Replace the 'sign in' link on the navigation menu with 'contact'. It's important to display a contact link at all times. You can also add a 'get started' link after it.