Case Study — Review Report For Naobhe Jewelry Website

Jewelry is a very competitive online market. It's much more difficult to succeed in such a competitive market, which means you must do your best to stand out and make a great impression.

What you have now is not good enough. It's just another basic Shopify website that looks like hundreds of similar websites.

First of all, your website is very slow. Google gives your homepage a speed score of 21/100!

The business logo should be larger and on the top-left side. Don't place it like a title.

Don't use a slider on top — sliders slow down pages. Some of the top visual images look blurred on desktops, probably because of bad resizing. The second visual looks really bad!

The welcome paragraph is too long. The text is a bit cheesy and it has grammar and punctuation mistakes.

The rest of the page is just a product catalog. This is not the homepage's job. The homepage's job is to welcome new visitors, build trust, stimulate curiosity and encourage them to keep browsing. You can showcase a few featured products but don't place so many images on the homepage. Just imagine how much scrolling mobile users will have to do!

Take off the newsletter sign-up. In our social media era, newsletters are a thing of the past.

Take off the search box. This is another old feature that can only cause damage.

Why would anyone create an account just to buy products? This is an unnecessary obstacle.