Case Study — Review Report For Nurseprose Website

The main top visual is very impressive. The problem is the text layout. On desktops, the text is too small and the distance between the main headline and subheader doesn't make sense. On mobiles, the headline and subheader font sizes are the same (wrong), and the subheader has no left space.

The phrasing of the subheader is not good. I'd change it to: 'Let us revive your resume and optimize your career prospects with...'

Placing 2 more text boxes over the visual with a large space between them (on desktops) is wrong and makes a bad impression. Drop the huge image of the nurse and use a smaller version. This way the top of the page will include the headline and subheader on the left, and the image on the right.

These huge visuals slow down pages. Google's speed tool gave your page a low score of only 42/100. Changing the layout as I suggested can improve the speed and make the page more effective.

The following 3 columns are fine, but the texts need improvement. Drop the questions and use only confident statements. For example: 'We help experienced RN/LPN... to get ready for... practice.'

Since you have a dedicated process page, make the process scheme on the homepage much shorter. Its purpose is to give visitors an idea of what to expect, not to provide full information.

Take off the mission statement. It's an ancient feature that wastes your visitors' time. If you must include it, place it on the about us page — definitely not on the homepage.

The page footer looks a bit messy.

The process page looks like a basic Word document. Add a few design/image elements to make it look like a web page.

The resume samples page is problematic. When users click 'samples', they expect to see samples. Your options: (a) Rename the link to 'request samples'. (b) Place one short sample on the page and offer more by filling out the form.

Don't force users to fill in their phone number. Name and email should be the only required fields.

On the menu, the about us link should be placed before the contact link.

About us pages are like company profile pages — not about the service, but about the business: when it was established, team, facility, expertise, etc. This page will have to be changed.

If you mention 'our team', you MUST provide names and even photos. Writing text about some 'great people' is not good enough and may damage your credibility.