Case Study — Review Report For One Stop Drama Shop Website

Speed: Google's speed tool gave your page a score of 24/100. This is a very low score — the site is VERY slow. Slow pages are a big problem for mobile users and may affect your search rankings.

The top visual on your homepage looks like the visual of a kids' fashion website. It doesn't reflect the practice of school drama. Even worse, on mobiles the visual disappears and is replaced by a basic list of subjects — this is wrong!

The top visual should include a headline, not a list of subjects, and it should be displayed on mobiles as well. Also, some subjects on the large visual can't be read because of improper use of colors.

'Use drama in your school today' — this phrase implies you are targeting school teachers and principals. If so, the page content is not clear enough in this respect.

Your navigation bar starts with login and subscribe. This is highly ineffective and unusual. Your menu should start with a page that explains what you offer — usually called 'services', but you could call it 'school drama'. This gives new visitors an opportunity to understand your offer before diving into details.

There is no need to use the accordion effect to display your content. Short paragraphs with images beside them can be much more effective.

The 'Meet the author' section doesn't belong on the homepage.

Curriculum overview: the main text or at least part of it should have been displayed on the homepage.

Since you have a detailed navigation menu, there is no need to place the accordion below the text.

A school drama website's web page shouldn't look like a boring Word document. Structure it better and include images.

You have a column on the right with search and login. This type of structure is not effective on responsive websites.

The 'getting started' link opens a whole new dropdown navigation bar with many links. This is a mistake! 'Get started' links are the final step before taking action or placing an order.

You have 2 overview links, which are very confusing and don't make sense. The second-level dropdown menu should be a separate dropdown bar.