Case Study — Review Report For Reliant Home Repairs Website

The main problem with your homepage is that it looks more like a brochure than a web page. The overall design doesn't make a good impression, which may affect your new visitors' confidence.

Your website doesn't have a navigation menu! The 3 icons you have on top cannot replace a real navigation menu. Navigation menus are VERY important, both for your visitors and for search engines.

Your business logo looks fine, but it should be placed on the top-left side of your web pages, not in the center. And it shouldn't be placed together with the icons and contact details — that's what you do on a brochure, not a web page.

The top image is very good! But: (a) the image must be a responsive, full-width image regardless of the device's viewport; (b) the image shouldn't be mute — you must add a powerful headline or statement over it.

Don't use third-person phrasing. It's very important to personalize your messages and speak to your new visitors directly.

Don't use 'minor' in the title. It's subjective and confusing — a minor repair for one person may be perceived as complex by another.

'Providing... services' is too generic and boring. Use a more marketing-oriented phrase like: 'Your personal trusted handyman in Coventry...' or 'Coventry's best choice for...'

'Don't have the time...' is a question. The second part of the sentence is the answer. Using them both in one comma-separated sentence is wrong.

Google's reviews should be placed lower on the page, not right on top. It doesn't make a good impression to start with reviews before even introducing yourself. Also, that's NOT the way to display Google reviews — you'll have to add a special plugin to display them properly.

Before introducing your services, start with a short introduction. Tell new visitors who you are, what's special about your services, and why it was the right decision to land on this website.

Using cards (large boxes placed one over the other) to describe your services is a bad idea. Use separate web pages for each section with a link on the navigation menu. Cards can be used to feature services or special offers, but the texts on cards must be short.

If you build internal specialization pages, you'll be able to add relevant images without using sliders. Sliders slow down pages and are far less effective in showcasing your work.

Using a navigation menu with internal pages will also enable you to display a gallery page and an FAQ page — both essential for this type of website.

The about page shouldn't be about your services, but about yourself: your professional background, expertise, special tools you use, etc.