Case Study — Review Report For Shop Home Med Website

The first problem is the lack of text. Lots of images and icons, but no text. How can search engines index your search terms and display your homepage if you have no text?

The homepage is MUCH too long. Just imagine the endless scrolling mobile users will have to go through. The homepage should not be part of your product catalog — it's an introduction designed to attract attention and convince new visitors to keep browsing.

The messy area on top of the page is a serious issue. Not only is there no business name/logo (which is a must!), but there are also way too many elements in this area.

The search bar takes too much space and is pretty useless: (a) A well structured website doesn't need a search bar; (b) Search bars were popular many years ago but are now very rare; (c) With no specific guidelines, the search process can be very confusing and frustrating, sending away part of your new visitors.

Instead of displaying lots of product images all over the page, start your homepage with a top visual and a powerful headline over it. Add an introduction text to explain who you are and what's special about your business. Then use a few nice images and descriptions to outline topics like new products, unique products, or products on sale.

There is no such thing as 'learn more' on a navigation menu. Don't treat your visitors as students who came to learn. Also, if you think about it, all the links could be named 'learn more'. You need to give a clear and specific name to each link. From what I've seen, the 'learn more' link should be 'blog'.