Case Study — Review Report For Tannan Plastic Surgery Website

The top visual is great — it creates a pleasant and supportive ambiance. The problem is the headline. Don't use your business name as a headline. The business name and logo are part of branding, not marketing messages. Use a nice powerful headline instead.

The sub-header is fine, but there is no need for so much punctuation.

'Come see our all-female staff today' is a bit problematic. You can't expect patients to drive all the way to your clinic today just to see the staff. 'Meet our all-female staff' should be good enough.

Starting your homepage content with 'about us' is not a good idea. You have a dedicated page for this. Studies clearly show that users never read about a business before reading first about its services. Start instead with a short introduction: welcome new visitors, introduce yourselves, and tell them what's special about your services.

Don't use third-person phrasing. A patient coming for plastic surgery would want you to talk to her directly. It's much more effective and instills confidence.

The tips section is not really about tips but about short introductions to blog articles. Rename this section to 'Recent Blog Articles'.

It would be much better to focus on your main services than on blog articles. Leave the articles to the blog page and focus on what new visitors came for: plastic surgery services. The vertical mute images currently used are not persuasive enough.

Don't use the scroll effect for cards because scrolling slows down the page. If you have more than 3-4 cards to display, create 2 rows.

Don't use the in-site search feature. It used to be a nice gimmick many years ago, but today search boxes are considered outdated and useless on non-shopping websites.

The 'subscribe' section is also an outdated feature. In our social media era people don't subscribe anymore.

There is no need to place the detailed navigation menu at the bottom of the page. It may create duplication problems and harm your SEO. Use instead drop-down menus under the top navigation links.

Breast page: instead of 4 images leading to sub-pages, place these 4 links as a drop-down menu under 'breast' on your main navigation bar. Much more efficient and saves unnecessary browsing.

Don't use too many stock images — it may damage your credibility. Also, most of your images show extremely happy and glorious women, which may also impact credibility.