Case Study — Review Report For Texas Hardwood Flooring Website

Your navigation menu must be improved. Using two separate menus is confusing and ineffective. Also, the logic flow of the main menu is not good.

'About us' shouldn't be the first link on the menu. Users never read about a business before reading first about its offers. The first link should be related to your services.

It doesn't make sense to place the blog as the second link. A blog is informational content attached to the product, not the main topic of the website.

The same with FAQ. It's a very important page, but before FAQ users need to see a link related to your services. Essential services content should be first on the menu.

Bottom line: You don't need two separate menus. Place a product link as the first link with a dropdown submenu (e.g., 'Flooring Types').

The top background video is very impressive, but I wouldn't place it on top. I checked your page speed — your page received a speed score of 45/100, which is very low. A static image would be better than a video.

Users today (especially mobile users) don't stop to stare at video presentations. They scroll down pages and look at the main headlines and titles.

Since it's a very nice video, use it as a regular video further down the page or on a dedicated gallery page — not as a darkened background.

Your logo doesn't make a good impression. The domain name and logo business name are not the same. The logo also emphasizes location instead of professional competence.

Placing the contact form at the top of the page is not a good idea. Contact forms are not impressive design elements — they harm the first impression. Besides, why the rush? Place it at the bottom of the page and on the contact page. Sticking forms on top usually signals a small business.

The form asterisks should be present only on name and email fields. If someone doesn't want to provide a phone number, they'll drop the form and you'll lose a client.

'Install, Improve, Refinish...' is a good title. But the subtitle and paragraph that follow are not related to it. Under such a title, visitors expect to read about the importance of maintaining flooring or why it should be installed by pros, not about the business background.

The next text paragraph repeats the same messages from the previous paragraph. At this point your content becomes a big problem because people with limited time may click away.

The five cards are very good! Finally, valuable and practical information.

The 'Why us' section should be on a separate page, not on the homepage.

'Schedule a consultation' should be the final call to action at the bottom of the page.

'Learn about hardwood flooring' is not a good title. People don't like to be treated as students. Also, since you offer several types of floors, why focus only on hardwood? Explaining the differences or how to choose a new floor is more efficient.

The dark blue backgrounds are not good for your kind of service. Dark blue is cold and gloomy, while your hardwood floor photos have warm, elegant colors.