A Tough Choice for Content Writers
The other day I was searching for a new dash camera. You know, the tiny little cameras you attach to the car's dashboard or windshield. Your most reliable and devoted witness in case of an accident.
Almost as usual, the Googling process became exhausting and annoying very fast. Mostly because of two reasons: Amazon affiliates and the introduction addiction.
The former is obvious. Lots and lots of "the best dash cameras in 2022" articles, most of which display lists of cameras with links to Amazon. The value of these professional recommendations is questionable, but Google gives them a high priority.
The second reason is the common addiction of writers to long and useless introductions. Many blog posts and articles start with endless explanations on what dash cameras are, why you need them, or why they are important for professional drivers.
Since my search was intended to find a good dash camera for my car, it means that I already know what they are and why I need them. And since I didn't search for a good dash camera for Uber or track drivers, why would I need to read information about these specific cameras?
Two Examples of Useless Intros
"There are many different types of dash cams with different features and price points so it is important to consider what you will be using your dash cam for and who will be using the dash cam."
Really?! Dash cameras have more than one feature? That's amazing! This sentence is totally useless — its only purpose is to fill up space.
"What do you want to use your dash cam for? Depending on your needs and the type of driver you are, you might be interested in different features and models."
Another phrase designed to fill up space. Nothing more.
The addiction to useless introductions is Google's fault. It's mostly because of the gourmand bots that reward overloaded web pages and give them higher priority on search results. As a result, bloggers and article writers are forced to overfeed the bots, wasting the precious time of their human readers.
We live in a world where only short, focused messages go through. No wonder TikTok is the most popular app. Until Google decides to adapt its algorithm to the future of content deployment, writers will have to make a tough choice: feed the bots while driving away human targets — or keep their professional dignity while risking their search rankings.
I've made my choice. What's yours?
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