Case Study — Review Report For Visago Website

In general, your website is fine. It provides the needed basic information and enables users to apply for visas. But there are a few things that should be improved.

The image on top of the homepage is not a good choice. Applying for a visa should instill confidence and trust. The cute and humorous image is nice, but it doesn't reflect a serious attitude towards the process.

'Connect with the world and simplify your visa journey with us' — this subheader doesn't work. Why would someone need to connect with the world in order to simplify the process? This subheader must be changed.

The 'Apply with ease' section could be on a separate page. Also, simplify the huge table to make things more clear and user-friendly.

It's very important to add the about us and FAQ links to the main navigation menu!

Testimonials should be on the about us section, not on the homepage. People don't take testimonials seriously anymore and often treat them as scams, because of the extensive use of fake testimonials over the past years. Today users believe only in social media posts and reviews.

The content on the about us page is not good. About us pages are like company profile pages — they should include information about the business: staff, expertise, facilities, etc. The text shouldn't look like an FAQ page.

Consider restructuring the website flow. Instead of: we issue visas — how it works — apply, use something like: we issue visas — benefits or uses of visas — our advantages — apply — FAQ — about — case studies (optional) — contact.