Case Study — Review Report For Zippys Junk Removal Website

On top of your homepage you placed a small rectangle with your phone and a call to action. This is a very uncommon and ineffective way to start a homepage — on desktops it looks like a flyer placed on a web page. What you need is a full-width image with a powerful headline and a subheader over it.

Your website must have a real navigation menu with several links to different web pages. Right now you have only 2 links, which is bad practice.

If you have reviews of satisfied customers, don't place them on top of the page or below the main visual. Reviews should be placed only after you introduce your business and services, or on an about us page.

'Junk Removal Services for Your Home or Business' is a good title. But below it there is too much text. Use instead cards — columns each with a short title, a relevant image, and a short description, each linking to the respective inner page.

The 6 text columns are inconsistent: the first 3 describe services and the lower 3 describe benefits. They are not related and shouldn't be placed together.

The 'about us' section doesn't belong on the homepage. Create a separate about us page. Also, placing 'our services' under 'about us' is a mistake — about us is like a company profile page: background, team, facilities, expertise, etc.

Hours, address and map should be placed on a contact page, not on the homepage.

3 questions and answers are not enough for a FAQ page. You'll have to add a few more.

The form must be on a contact page. Also, don't force prospects to fill out too many fields — ask only for name, email, and phone. Only email and name should be required.